Aesthetics

Aesthetics is attempt to investigate properties of beauty with scientific methods. Such an attempt can be considered as part of pbilosophy.

Often, the term "estetic" is used as synonymous of "beautiful" applied to some products of art or technology.

References

http://en.wikipedia.org/wiki/Aesthetics

http://www.british-aesthetics.org/

http://www.contempaesthetics.org/